The Flavours Group is a new master brand and strategic positioning for a collection of six top event caterers: Amalthea, Gourmet Invent, Fruy Catering, Silverspoon, Zenses and J&M Catering, all in Compass Group Belgium’s portfolio of caterers.

In two parts: first a strategic exercise to determine market positioning for all 6 caterers, incl. dealing with overlaps. Secondly, an umbrella brand that should enable Compass to offer their whole catering portfolio to customers without causing confusion as to who is/does what.

Strategy & Research – Brand Positioning – Brand naming and creative lead – Stakeholder Management