WORK that
MAKES CFO'S CRY
(IN A GOOD WAY)
The Who, why, how & what
Colour&Substance
THE WORK BEHIND “SOLD-OUT” SIGNS
You want creative work that works.
Not just something that looks good—but something that moves, sticks, sells, and actually means something. That’s where I come in.
A one-man studio with over 25 years of experience across agency and client side, I mix creative impact with strategic clarity for brands that want to go places and grow with purpose.
If you’re looking for someone who gets it – and gets it done – welcome.
what i do
Big ideas, smart strategy, and creative work that doesn’t flinch
brand strategy & design
I help brands figure out who they are – and how to show up.
Not just a new logo or some tone-of-voice fluff, but a proper identity that is real and holds up wherever it lands.
content & creative direction
Stories, campaigns, visuals, and formats that stick. Everything from copy to concept to execution.
[marketing] strategy
I map out where you are, where you want to go, and how to get there – without wasting time or budget.
how i work
Tailored. Strategic. No Fluff.
Like a Samurai, I cut through the fluff, relentlessly. I don’t do “off-the-shelf”. No recycled strategy decks. Just smart, grounded creative work that does the job.
custom, always!
Because your brand isn’t like the others.
efficient
25+ years’ experience means I don’t waste your time or mine
plug 'n play team
I work solo, but bring in trusted creatives when needed. You get quality without the overhead.
results over ego
It’s not about awards. It’s about impact.
Clients know they won't stand out because they are trendy, but because their brand carries true depth & character
who i am
a creative with history. And hustle!
Hi, I’m Johan.
Born in ’69, came of age in the ’80s. Started in copywriting, rolled into design, then digital. Still rolling.
Now? A brand strategist, writer, creative director, and hands-on maker.
I’ve worked with brands like American Express, Microsoft, Proximus, Mercedes, and Compass Group.
But also with smaller outfits who just needed someone who gets it and gives a damn.
I love design. I love music. I love things that have flavour.
And I hate bland.
clients & collabs
Proven. Across industries, channels and formats
agency-side
Foodservice Alliance · Belgocatering · Mercedes · Palm · Microsoft · Alno · Panasonic · Aral · Maersk Air · Stad Antwerpen · Datacopy · …
client-side / in-house
American Express · Proximus · 4411 · PingPing · Gourmet Invent · Belgocatering · The Flavours Group · Tom&Della’s · DARKK · Compass Group · Solucious · …