GOURMET INVENT
New brand - same emotions
Gourmet Invent has been one of Belgium’s top caterers for over 30 years. Time to have fresh take on the brand’s position and identity.
The Brief:
Bring the Gourmet Invent brand up to date and retire the old-style visuals while still staying faithfull to the gold-white-black colour scheme.
Next: devise a tone of voice that speaks premium, skill and humour.
The Works:
Brand identity – Naming – Design – Story & Content – Brand Positioning

