GOURMET INVENT
New brand - same emotions
Gourmet Invent has been one of Belgium’s top caterers for over 30 years. Time to have fresh take on the brand’s position and identity.​​​​​​​
The Brief: 

Bring the Gourmet Invent brand up to date and retire the old-style visuals while still staying faithfull to the gold-white-black colour scheme.
Next: devise a tone of voice that speaks premium, skill and humour.

The Works: 

Brand identity – Naming – Design – Story & Content – Brand Positioning

Date
15.05.2023
Client:
Gourmet Invent for Compass Group Belgium
cs - web - element 5 persimmon